Gala Borović, a Belgrade born designer of women’s wear , MA Faculty of Applied Arts , Belgrade, Serbia.
“I am currently involved in cofounding „ MI Concept Store“ with my colleagues Dijana Malnar, Dajana Vasic and Julija Djerkovic and launching my brand worldwide. Over the past year I have been working on my MA ss2016 collection called „1986“, the debut of which was at Belgrade Fashion Week in November 2015. The collection was inspired by the New Age Travellers community. British photographer Iain Mc Kell, in his editorial, is vividly showing the way of living what New Age Travellers are presenting.
In „1986“ , their post punk anti-Thatcher movement moved from London to the English countryside. Over the years the New Age Travellers movement has evolved into what McKell describes as ‘a hybrid tribe of new gypsies’ and ‘present-day rural anarchists’, who, along with fleeting about the countryside, seem to regularly appear at festivals, Glastonbury to name but one.
In my collection I am trying to put an emphasis on spontaneous way of clothing. That is the reason why while I was planning what fabric I will be using, I tried to find as much textiles with prints in order to create an artistic feel of the whole story behind it. Clothing items are worn one over the other and since I made a lot of handmade details I printed my sketches on a textile and embroidered them with sequins and pearls.
Parts of the shoes are handmade and produced in collaboration with Obućar Bane , the shoemaker’s . We did a whole process starting from a sketch which has led to the final piece. The other parts of the shoes are recycled, collated from the flea markets and eventually transformed into something suited to the „1986“ collection”.
Editorial for the collection was photographed by: Milica Drinić
Model: Jelena Živanovic
Hair: Dragoljub Vujčić
Makeup: Maria Tothova
Dragana Kostica is the Belgrade-based editor in chief and founder of Still in Belgrade art, culture and club scene magazine. She holds a Master of Arts in Cultural Policy and Management in Arts (MA of Arts) and a Bachelor degree in Archaeology.