In one of the oldest parts of Belgrade, nowadays known as the “Creative district of Belgrade” Savamala, another creative hub has emerged in the form of showroom and design studio Shamliza. This unique showroom offers design and redesign furniture created by young Serbian designers; selling high-quality furniture and lighting from solid wood and metal, which is characterized by simple lines and practical application, and a small series of products and unique items.
This interesting showroom is created by Art historian Marko Stojanović and his friend, an architect Mladen Kovačević. Marko is using the knowledge and experience of older generations in his family, creating a design hub and bringing together a number of designers, architects and artists from the region. Cooperation between these two guys and mix of their backgrounds and interests made this business successful. Name Shamliza , symbolically, came from the smallest and most practical piece of furniture that has been designed for centuries in this region, and its common to the entire region. Simplicity of name was transferred into minimalist visual identity and the credit goes to architect David Bilobrk, who also made these photos.
One of the directions that served as inspiration when creating the overall concept was Bauhaus, although as a role model it found many names of local architectural scene. Showroom gathered numerous individuals and brands such as: Wood Mood, Lampe MM, Woodline Design Studio, Grupa 4, Presek Design Studio, Stecca D’Osso, ABO – Iva Ljubinković, Ivana Korać, Ivan Janković, Uroš Ubović, Andreja Pavićević i Marija Joksović, also painters Dejan Babović, Mia Kešelj, Dragan Đurđević i Snežana Mijić.
Location: Karadjordjeva 11, Savamala, 11 000 Belgrade
Dragana Kostica is the Belgrade-based editor in chief and founder of Still in Belgrade art, culture and club scene magazine. She holds a Master of Arts in Cultural Policy and Management in Arts (MA of Arts) and a Bachelor degree in Archaeology.