Gastronomy has always been an important part of the tourist offer of Serbia and Belgrade.
The campaign called “Soulfood” Serbia – The Food with soul, promotes indigenous gastronomic products with special emphasis on those that have or should receive a protected designation of geographic origin. The campaign includes a variety of promotional activities on the international & domestic market: a film of 12 minutes, two films of 4 min, 8-10 short films of 90 seconds, a short clip of 45 seconds, a brochure, billboard campaign …
Campaign we successfully presented at the Tourism Fair in London in 2011. The presentation of Serbian cuisine and displaying promotional short film “Soulfood” Serbia attracted great attention among media and business visitors of the fair.
In 2012. the film “Soulfood” Serbia was honored the first award at the 45th TOURFILM international festival in Karlovy Vary, which is the oldest international film festival of tourism movies. The film “Soulfood” has won the prestigious award in competition with 656 other films from 136 countries, in the category of “Short promo movies up to 30 minutes”.
Dragana Kostica is the Belgrade-based editor in chief and founder of Still in Belgrade art, culture and club scene magazine. She holds a Master of Arts in Cultural Policy and Management in Arts (MA of Arts) and a Bachelor degree in Archaeology.