We are pleased to invite you to the conference Audience Development within Classical Music: Bringing Classical Concert back into the spotlight. The conference is organized by the Kolarac Endowment and the Swedish cultural agency “Orfeus”, and it will take place on 27th and 28th of May, at the Small hall of Kolarac Endowment.

The conference deals with current classical music: its listening, actuality, promotion, lack of audience at concerts and the age of its audience. Is the number of fans of classical music decreasing, or are they only less interested in visiting classical concerts? How to adapt to the different needs of different audiences? What would be the good ways to popularize classical music with different audiences? How to develop the cooperation of institutions in order to develop the audience?

The language of the conference is English.

On the second day of the conference, from 9:00 to 11:00, a workshop Be your own manager, aimed for pupils of secondary school and students who are studying for performers and PR activities will take place. It will be guided by Swedish composer and activist Martin Larsson.

Domain: Classical music: audience development

When: 27-28 May 2019

Place: The Ilija M. Kolarac Endowment, Little Hall,

Language: English,

Partners: Culture Project Agency Orpheus, The Ilija M. Kolarac Endowment

Conference format: lectures,presentations, panel discussions with audience interaction, workshop

Target group: musicians, music students, music managers, PR agents, musical activists and cultural workers from this domain, journalists

Sponsors: Association of Swedish Composers , Swedish Embassy in Belgrade, TetraPak, University of Sheffield UK

Registration for the conference and workshop: komunikacije@kolarac.rs

Links:     https://www.facebook.com/events/1172395569601475/

https://www.facebook.com/events/1213563608810062/

The conference is realized with the support of the Ministry of Culture and Information of Serbia, the Swedish Embassy in Belgrade, the University of Sheffield from Great Britain and TetraPak.

Conference program

Monday 27.05. 2019.

10:30-11:00 Registration    
11:00-11:30 Welcoming speech Jasna Dimitrijević, TheKolarac Endowment Milica Lundin, cultural project agency  Orfeus, Sweden
11:30-13:00 Subject 1: Repertoire   The “issues” with classical repertoire: Do professional lists of obligatory repertoire alienate the listeners? What are the reasons for narrow repertoires on the classical stage: conventions, commercialism within management for classical music, lack of flexibility of the classical audience or other? How big is an impact of commercialism on classical music? Is classical music event the only one in crisis or is classical music suffering too? Moderator: Marijana Dujović, musicologist, writer Speakers: Martin Q Larsson, New Music Incubator, Sweden, dr.Draško Adžić, Faculty of Music, Belgrade Sonja Lončar/ Andrija Pavlović, LP Duo
13:00-13:30 Discussion
13:30-14:30 Lunch  
14:30-16:00 Subject 2: Exchange and cooperation   Transdisciplinary theory and practice: What can a classical stage manager learn from other stage art form colleagues? How can research, statistics and experiment help to understand the complexity of stage art management and improve it? What are the most beneficial ways of collaboration and exchange between civil society organizations, research centers, and educational institutions in this field? How do we empower solidarity and partnership between professionals within the different/same genres?   Moderator: Djurdja Papazoglu, El Sistema Serbia Speakers: prof. dr.Milena Dragićević-Šešić, UNESCO Cathedra for Cultural Policy and Management, Belgrade Mirjana Lazarevic, The Kolarac Endowment /Music Center; Marija Maglov Institute of Musicology SASA Snežana Andrić, The Young Ambassadors of Niš Vladimir Djordjević, The Multicultivator, Belgrade
16:00-16:30 Discussion

Tuesday 28.05.2019.

09:00-11:00 Workshop Optional subjects: Be your own manager How to know your audience Preliminary registration required   Martin Q Larsson
11:30-13:00 Subject 3: Audience   Research on participation: Does classical concert need new audience at all? If YES, then: what kind? Does classical music really need “every” audience? Is audiences’ age the main problem that classical halls are dealing with? Would some new, untraditional audiences alienate the existing, traditionalistic one? Should there be different kinds of classical concerts for different audiences?  

Moderator: Milica Lundin Speakers: Catherine Bradley, senior consultant, Audience Agency UK Sarah Price, researcher SPARC, UK prof. Predrag Cvetičanin, Faculty of Niš, UNESCO Cathedra for Cultural Policy and Management, Belgrade
13:00-13.30 Discussion
13:30-14:30 Lunch  
14:30-16:00 Subject 4: Animation techniques   Which are the most successful techniques of revival of classical concert? How do we get performers to break the silence at the classical stage? Which amount of interactivity on classical stage is not considered a disturbance? Is the formal character of classical concert a necessity, an imposed tradition, stereotype or a greatest obstacle in modernization of this art form? How do we make classic hall “rules of conduct” more friendly?   Moderator: Ana Fotev, UNESCO Catedra for Cultural Policy and Management, Belgrade Speakers: Jasna Dimitrijević, TheKolarac Endowment/Savet Mladih; Jelena Milašinović  Belgrade Philharmonics Miloš Jovanović, Muzikon /City Guerilla   Boško Radojković, Guitar Art Ljubiša Jovanović, BUNT  
16.00-16.30 Discussion
16:30–17:00 Conference conclusions and recommendations