We are pleased to invite you to the conference Audience Development within Classical Music: Bringing Classical Concert back into the spotlight. The conference is organized by the Kolarac Endowment and the Swedish cultural agency “Orfeus”, and it will take place on 27th and 28th of May, at the Small hall of Kolarac Endowment.
The conference deals with current classical music: its listening, actuality, promotion, lack of audience at concerts and the age of its audience. Is the number of fans of classical music decreasing, or are they only less interested in visiting classical concerts? How to adapt to the different needs of different audiences? What would be the good ways to popularize classical music with different audiences? How to develop the cooperation of institutions in order to develop the audience?
The language of the conference is English.
On the second day of the conference, from 9:00 to 11:00, a workshop Be your own manager, aimed for pupils of secondary school and students who are studying for performers and PR activities will take place. It will be guided by Swedish composer and activist Martin Larsson.
Domain: Classical music: audience development
When: 27-28 May 2019
Place: The Ilija M. Kolarac Endowment, Little Hall,
Partners: Culture Project Agency Orpheus, The Ilija M. Kolarac Endowment
Conference format: lectures,presentations, panel discussions with audience interaction, workshop
Target group: musicians, music students, music managers, PR agents, musical activists and cultural workers from this domain, journalists
Sponsors: Association of Swedish Composers , Swedish Embassy in Belgrade, TetraPak, University of Sheffield UK
Registration for the conference and workshop: firstname.lastname@example.org
The conference is realized with the support of the Ministry of Culture and Information of Serbia, the Swedish Embassy in Belgrade, the University of Sheffield from Great Britain and TetraPak.
Monday 27.05. 2019.
|11:00-11:30||Welcoming speech||Jasna Dimitrijević, TheKolarac Endowment Milica Lundin, cultural project agency Orfeus, Sweden|
|11:30-13:00||Subject 1: Repertoire The “issues” with classical repertoire: Do professional lists of obligatory repertoire alienate the listeners? What are the reasons for narrow repertoires on the classical stage: conventions, commercialism within management for classical music, lack of flexibility of the classical audience or other? How big is an impact of commercialism on classical music? Is classical music event the only one in crisis or is classical music suffering too?||Moderator: Marijana Dujović, musicologist, writer Speakers: Martin Q Larsson, New Music Incubator, Sweden, dr.Draško Adžić, Faculty of Music, Belgrade Sonja Lončar/ Andrija Pavlović, LP Duo|
|14:30-16:00||Subject 2: Exchange and cooperation Transdisciplinary theory and practice: What can a classical stage manager learn from other stage art form colleagues? How can research, statistics and experiment help to understand the complexity of stage art management and improve it? What are the most beneficial ways of collaboration and exchange between civil society organizations, research centers, and educational institutions in this field? How do we empower solidarity and partnership between professionals within the different/same genres?||Moderator: Djurdja Papazoglu, El Sistema Serbia Speakers: prof. dr.Milena Dragićević-Šešić, UNESCO Cathedra for Cultural Policy and Management, Belgrade Mirjana Lazarevic, The Kolarac Endowment /Music Center; Marija Maglov Institute of Musicology SASA Snežana Andrić, The Young Ambassadors of Niš Vladimir Djordjević, The Multicultivator, Belgrade|
|09:00-11:00||Workshop Optional subjects: Be your own manager How to know your audience Preliminary registration required||Martin Q Larsson|
Subject 3: Audience
Research on participation: Does classical concert need new audience
at all? If YES, then: what kind? Does classical music really need “every”
audience? Is audiences’ age the main problem that classical halls are dealing
with? Would some new, untraditional audiences alienate the existing,
traditionalistic one? Should there be different kinds of classical concerts
for different audiences?
||Moderator: Milica Lundin Speakers: Catherine Bradley, senior consultant, Audience Agency UK Sarah Price, researcher SPARC, UK prof. Predrag Cvetičanin, Faculty of Niš, UNESCO Cathedra for Cultural Policy and Management, Belgrade|
|14:30-16:00||Subject 4: Animation techniques Which are the most successful techniques of revival of classical concert? How do we get performers to break the silence at the classical stage? Which amount of interactivity on classical stage is not considered a disturbance? Is the formal character of classical concert a necessity, an imposed tradition, stereotype or a greatest obstacle in modernization of this art form? How do we make classic hall “rules of conduct” more friendly?||Moderator: Ana Fotev, UNESCO Catedra for Cultural Policy and Management, Belgrade Speakers: Jasna Dimitrijević, TheKolarac Endowment/Savet Mladih; Jelena Milašinović Belgrade Philharmonics Miloš Jovanović, Muzikon /City Guerilla Boško Radojković, Guitar Art Ljubiša Jovanović, BUNT|
|16:30–17:00||Conference conclusions and recommendations|