In our column Meet a local we present interesting individuals from different professional fields living in Belgrade. The idea is to get to know some locals and their favorite neighborhoods and venues in the city.

Please introduce yourself to our readers:

My name is Bojana Bosnjacki, aka Bojana Bo. I was born in Belgrade in 1985. I’ve lived in and out of it, but mostly I’m faithful to my hometown.

Photography is my main passion and my first BA degree. Theory of Arts is my Master’s degree. Therefore, I like to combine my eyes and thoughts to create various projects, mostly oriented toward conceptual art and fashion.

In the year 2008, I opened the first vintage shop in Serbia – called Jane Doe. Since 2008, Jane Doe has grown into a concept store – a place where vintage fashion and handmade items from local designers blend.

Has there been a new project lately?

Yes, lots of projects. Some of them are a never-ending process, some are finished but not yet ready for the world. The latest art project is a series of videos called,,12 Seconds of Being” – a study of various ordinary life moments captured during the 12 seconds of our lives. The project aims to be kind of a wake-up call to all the little moments we are taking for granted and therefore missing out on.

Another focus in the last few years projects that are related to my shop. Fashion shows, photo editorials, and different kinds of public presentations.

Jane Doe Vintage Shop

What do you like about Belgrade?

The soul of this city, which I often see as kind of a Bukowski character – all messed up, but still has so many things to reveal.


Where do you like to go out?

It really changes over the years and depends on the people I go out with.

Some of the clubs I would recommend are Drugstore club, bar 25th, 24/44, Radionica bar, Strogi Centar, Ben Akiba, Silosi…


Name 3 of your favorite restaurants in the city.

Villa Maska, Radost Fina Kuhinjica, Emma pizzeria

Where do you drink coffee?

I drink coffee often in Pastis bistro, which is sometimes my office as it stands just across from my shop. Other than that – Kafeterija, Mestasce, Tezga, and Smokvica – are all in the Dorcol area.

Where do you spend your leisure time?

When the weather is nice, I love to spend my free time mostly by the river, or on small weekend trips around Belgrade.

Name your 3 favorite locations in Belgrade and justify your choice.

River banks – there are lots of nice places to enjoy nature and experience the calm and romantic side of Belgrade.

Ada Medjica – During the summer.  This place seems to me like it’s stuck in the 1970s. An island that has so many hidden stories and spots to enjoy.

Streets of Dorcol – always have something new to show you