“Damsel in Distress” is a hand-made lingerie and swimwear fashion label created by Belgrade – based fashion designer Olga Marković.
With education of costume designer, professional experience in film and theater costumes, styling and fashion industry service, Olga joined to versatile creating this unique label to express her own mixed vision of the traditional ideas about sexuality and modern sexual freedom. Each process begins with idea of creation of permanent establishment and the disruption of harmony between the two. Basically treated as a sensitive part of female nature which determines the true measure of an individual sexuality. Choosing only high- quality materials and hand-made to measure “Damsel in Distress” is a unique brand in the market which pays a great attention to making each piece original.
Belgrade Design District, Store no. 13, Čumićevo Sokače, 11 000 Belgrade
Supermarket concept store, Višnjićeva 10, 11 000 Belgrade
Photos by Milena Rakočević