The exhibition “Novi Sad Cultural Poster of the 1970s and 1980s” will be open at the Museum of Contemporary Art of Vojvodina (MSUV) from March 27 to April 26, 2026. The exhibition presents over one hundred posters from the museum’s collection and is based on the monograph by curator Vladimir Mitrović, “Novi Sad Cultural Poster / Phenomena, Authors, Works.”
The exhibition features works by artists such as Mirko Stojnić (1928–2016), Laslo Kapitanj (1936–2015), Miodrag Miša Nedeljković (1927–2004), Jovan Joca Lukić (1942–1991), Boško Ševo (1948–2019), Mile Grozdanić (1942–2022), Slobodan Kuzmanov Kuza (1947–2016), Milan Milić Jagodinski, Ferenc Barat, Branislav Dobanovački, Branislav Bane Radošević, Vaso Krčmar, Dragan Višekruna, Radule Bošković, and Nada Đurović Nedeljković.
“In culture, where posters were the main public visual medium, since the 1960s they explored the boundaries and nature of political and social change—often beyond the full awareness of their creators at the time. While audiences may have initially sought only basic information (what, where, when), today these posters stand not only as symbols of their era but also as true works of art, carrying meaning just as any other visual artwork does,” explains curator Vladimir Mitrović.
Since the early 1980s, the Museum has been actively collecting posters by Novi Sad artists. The collection was significantly enriched after the exhibition Štamparija Stojkov – 30 Years of Work (1993), and later expanded through donations from artists such as Branislav Dobanovački, Boško Ševo, Dragan Višekruna, Radule Bošković, Ferenc Barat, Vaso Krčmar, and Nada Đurović Nedeljković. Today, the collection includes over a thousand works and represents one of the most significant collections of author-designed posters in Serbia.
The Novi Sad cultural poster is a unique phenomenon within contemporary art and design, closely linked to theatre productions, visual art events, and promotional materials for exhibitions, salons, festivals, actions, and projects. Its emergence can be traced back to the early 1970s, alongside the first generations of formally trained graphic designers in Vojvodina. Its peak can be considered the 1980s and 1990s—a golden era not only for Novi Sad and Serbian design but for Yugoslav graphic design as a whole. Many of these artists continued their work into the early 21st century, while new generations of designers emerged from the Academy of Arts in Novi Sad, where some of the pioneers of poster art also taught.
As part of the accompanying program, guided tours with the participation of artists will be organized every Saturday at 12 PM.
This exhibition is the fourth organized by MSUV as part of the celebration of its 60th anniversary (1966–2026). Over the past year, three exhibitions from the museum’s collection were presented: VIDEOSPHERE – Video in the MSUV Collection (spring), Time Consumes the Gaze – Selection from the Painting Collection (autumn), and Inter Media Art – Intermedia and Digital Art (winter).
The next exhibition at the Museum of Contemporary Art of Vojvodina will be dedicated to prints and drawings from the MSUV collection.
Writer. Blogger. Traveler. Researcher. Electronic Music Lover.
